BRANDING/ PRINT/ DIGITAL
Guest Supply
Brand Redesign
With over 35 years of experience, global hospitality industry leader Guest Supply sought a brand redesign in order to meet its growing and evolving needs to reinforce its position as a top supplier for luxury and independent hotels. The redesign called for leveraging the Sysco parent brand while also defining Guest Supply’s own heritage and focus.
A key part of the development involved the creation of a comprehensive collateral system that added a layer of sophistication, ease of reference across their hundreds of yearly touchpoints, and clarity to the Guest Supply identity.
