ART DIRECTION / EVENT ACTIVATION
Sandals & Beaches
Jamaica Love
Sandals Resorts International captivated the travel industry with the highly anticipated Jamaica Love Showcase—a highlight of the Sandals Jamaica Love Tour 2024. As the largest travel advisor event in Jamaican history, over 1,000 industry professionals were welcomed to an immersive experience that celebrated the island’s vibrant culture and heritage.
As part of the rebranding strategy, a refreshed Sandals logo was incorporated into the collateral items. The updated logo maintains the brand's iconic elements while adding a modern touch. The roll-out of the refreshed logo signifies a commitment to continuous improvement and aligns with the evolving identity of Sandals Resorts.
In line with Sandals' commitment to sustainability, the materials used in the collateral items were chosen with environmental consciousness. From reducing single-use printed material to eco-friendly paper selection and responsible printing practices, the design and creation process considered the ecological impact.
