branding / print / digital / web

Whitney Melton Laney Real Estate

Inspired by the beauty and sophistication of her hometown, the Whitey Melton Laney Real Estate brand embodies modern refinement by pairing timeless design with a bold and modern color palette. In order to have a direct connection to her market, the logo was crafted after the celebrated peacocks of Winter Park, FL, and a distinct color palette was selected to reflect the client’s bright personality and provide a way to stand out in a sea of corporate-first branded agents.